Beloved restaurant chain dwindles from 850 locations to 87, but expert sees 'a lot of life left'
Friendly's once operated 850 restaurants, but 90% have closed. A Wharton marketing professor says nostalgia could fuel the ice cream chain's comeback.
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Friendly's once operated 850 restaurants, but 90% have closed. A Wharton marketing professor says nostalgia could fuel the ice cream chain's comeback.