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How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

Covered by 2 sources ·

Every side

  • New York Times
    high factuality NYT Co (Sulzberger family) · corporate

    President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

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  • Al Jazeera
    high factuality Qatar Government · state

    Over 10 million Lula supporters joined a WhatsApp channel to help boost his campaign.

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