Role of brand communication in banking industry: Challenges and prospects
A commercial bank does not sell something a customer can see, touch or take home. It sells a promise—the promise that money will be safe, transactions will be secured and services will be delivered with care. When a customer deposits savings, takes a loan or sends money, it is more than a financial
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Prothom Alo Independent
A commercial bank does not sell something a customer can see, touch or take home. It sells a promise—the promise that money will be safe, transactions will be secured and services will be delivered with care. When a customer deposits savings, takes a loan or sends money, it is mo