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A Sydney Sweeney ad goes viral: Are we all just being played?

Another Sydney Sweeney ad goes viral – this time promoting a sports betting application almost naked. The campaign sparked fury among female athletes who said it undermines decades of progress in women's sports. Yet is the outrage itself part of the overall marketing strategy and ‘feminist-baiting’

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  • France 24
    high factuality France Médias Monde · state-funded

    Another Sydney Sweeney ad goes viral – this time promoting a sports betting application almost naked. The campaign sparked fury among female athletes who said it undermines decades of progress in women's sports. Yet is the outrage itself part of the overall marketing strategy and

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